Just catching up a bit. All went well at the Canadian Sponsorship Forum talk a week or so ago. (Although, we Canadians tend to be a tad polite. So, any critical commentary from those in attendance would be fantastic… just drop me a line or leave a comment here.)
The talk covered Colour’s partnership with the United Way detailing 3 main points:
1. How Closer to the Customer led us to the insights and ideas that got the campaign going.
2. The United Way campaign as a demonstration of the Appreciative Approach to social marketing.
3. How the campaign is spreading naturally across the country through our letting go of the concept and the work done to date, enabling co-creation of the campaign via the Internet, and how chaordic theory has guided us along this path.
I’d post the slide deck, but it wouldn’t make any sense without the talk going along with it. Which brings me to a final point: I witnessed a presentation at this conference where the average number of words on a slide was 68. YES, 68!!! Don’t ever do this. Please. Not for your next departmental team meeting, not for your AGM, not for your next big conference gig. Please.
