It's Monday following the Super Bowl and ad guys everywhere (and yes, they're mostly guys) are waxing poetic about Super Bowl ads. But the real marketing lesson isn't found in the ads - it's found in the thing itself. The Super Bowl is perhaps the NFL's best social object. Rather than being one of the 32 companies paying a combined $206M to be associated with this social object, I'd say you're better off trying to create one of your own.
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Yes, but while it is a $200M+ social object, isn't it also the build up that is part of that? Can the overall value of association as that social object and associated reach be easy to replicate?
What's really scary about the Super Bowl? The highest instances of spousal abuse follow that event.
Posted by: Giles Crouch (Webconomist) | February 02, 2009 at 10:03 AM
Another wonky fact: During Super Bowl halftime, more toilets flush across the US than any other time all year long.
Posted by: Amy | February 02, 2009 at 01:27 PM
@Giles - the value of the Super Bowl as a social object is WAY above one year's advertising revenue. But you're right - social objects aren't always easy to create... but worth the effort I suspect. On the spousal abuse bit, I haven't looked into it much but have heard the same stat. How much of it is just a correlation to alcohol consumption I wonder?
@Amy - so, did HRM's harbour solutions project take this into account I wonder?
Posted by: cpirie | February 02, 2009 at 05:39 PM