A colleague of mine received the following voice mail further to the Oracle Open World Conference taking place this year in San Francisco on September 21-25:
There are quite a few rather obvious customer service and marketing lessons here, and a few that must be not-so-obvious to some (e.g. Oracle).
Couple of thoughts:
- Most every marketing effort leaves behind a digital trail, a souvenir, that can be stored and transmitted (shared) with ease.
- Anybody and everybody you market to is a potential publisher of information into a global medium.
- This can work for you, or against you, your choice.
Haha! My coworker got the call too and had to play the message for me. Amazing stuff.
Saying "...and promises to be more exciting than ever..." while sounding like you're about to pass out doesn't really sell the enthusiasm very well...
Posted by: Joel | July 08, 2008 at 11:45 AM