« Get well Doc | Main | Marketing lessons from Oracle »



Yes. Awesome.

This so applies to web development, too. I was suggesting a new site for a client's campaign because the current one is basically unusable, and the response from my fellow agency folks was, "But it won an award at Cannes."

Well isn't that swell? A shame that no one is using the site, or even can use it.

Ted Sutcliffe

Carman: FYI, I put a link to this post at http://halifax.infomonkey.net


I worked in a great UK ad agency for nearly ten years in the creative department. And you are right about what you say. But the flip side is that the goal of getting a gold award, pushed the ad teams to strive for excellence in creative ideas. And you will find that 80% of the time the ideas in TV that won the awards were the most popular with the public. ( The most entertaining) Now there will always be a few ideas that are great ideas that do not get much exposure. These ideas should be rewarded as well.
These awards are for CREATIVITY.

And this is currency for agencies when pitching for new clients who want to get noticed. And with all the crap that surrounds each individual ad that's a tall order. So the creative thinkers need there platform from which to masturbate.

Lets remember there are advertising effectiveness awards and these are the true gage as to the ads which actually do there job. And you will find the best ad agencies excel in both.

jeff white

Ah, but conceptx, creativity without a hint of pragmatism is merely masturbation. Oh so much fun, but at the end of the day, you're only fucking yourself.


Joel - glad you like, and thanks for the follow-up post on your blog.

Ted - tks mate...

conceptx - couple of thoughts....

1. Often times, the 'excellence in creative ideas' are advertising ideas, not marketing ideas. Not sure how long ad ideas are going to cut it ;-)

2. re: popular with the public = popular at awards shows. perhaps... but, the public is kinda changing where they spend their attention, no? That was then, this is now, etc.

3. I love art. And I love an entertaining ad likely more than most. Yes the awards are for creativity (which is great) - they just shouldn't be the sole focus of your business.

4. Funny thing about the ad effectiveness awards.... you just don't hear them talked about in the agency game as much ;-)

Lot's of fuel for discussion Thursday evening.... hope you can make it out.

thanks for the comments guys...


Jeff - heh.... lol...

David Jones

Here, fucking, here!

Brilliant comparison.

Shiny object envy is rampant in the social media space. Wanking with the latest gadget, widget, aggregator, virtual world, and video chat application is no different than the TV folks drooling over location shoots, Terminator and Matrix effects, and the latest post production treatment by the up and coming Cannes wannabe out of film school.

I'm all for creativity, but if what you produce only satisfies your own curiosity then you're just a high priced dancing monkey.

The comments to this entry are closed.


  • this is Carman's profile


Enter your email address:

Delivered by FeedBurner


  • 0711twitter_3


    Blog powered by Typepad