You may recall that several weeks back I mentioned that I was working on a new venture here at Colour… well, we finally launched today. I’m heading up a new practice area here at Colour focused on social media. More detail on the services of this new division can be found by clicking on the social media tab on the top nav of Colour’s main site.
In announcing this, we’ve taken our first crack at a social media news release… first introduced by Shift Communications based in San Francisco and Boston. You can take a look at it here. I’m sure we’ll improve this over time, but I’m pretty happy with it for a first effort.
In conjunction with the launch, we’re also announcing a strategic partnership with Radian6. They’re based in Fredericton, NB and have been doing some fantastic work developing social media monitoring technology.
Expect to hear much more about this in the weeks and months ahead.
Congrats on getting this off the ground. I saw a demo of Radian6 earlier this week and thought it was a great tool...so nice it's Canadian and great for you they are from the east!
Hopefully you'll share some thoughts with PR Works readers from time to time and maybe even leave us a comment on the Inside PR podcast.
And, as I said on my post, nifty social media news release!
Posted by: David Jones | December 21, 2007 at 01:25 AM
Thanks David - looking forward to connecting further in the New Year.
Cheers, cp
Posted by: cpirie | December 21, 2007 at 02:45 PM
It was great meeting you and Savior tonight. I'm looking forward to catching up with everyone in Feb. at The Power Within. Let's talk.
Posted by: Lisa | January 10, 2008 at 01:10 AM