During my previous Colour 2.0 update post, I made mention of a Closer to the Customer project in conjunction with a brand examination assignment that would be taking me to Toronto, Ottawa, Montreal and Boston. This project has also provided an opportunity to explore the Art of Harvesting in a Web 2.0 world.
Using my Typepad account, I’ve set up a password-protected blog to harvest this process in near real-time. Verbatims from the Closer Conversations are captured in .pdf files that you can download from the blog. Session summaries make great blog posts. The Circle Conversations are captured in .mp3 files via a tiny .mp3 recorder and uploaded to the blog too. Further, photos from the sessions are used to compliment the session summary posts. It just plain works. There is no way that the client could afford to send their entire organization to four different cities to participate in the sessions first hand, so this is the next best thing to being there. And the comments provide another mechanism for everyone in the organization to feed back into the process.
And it was all set up in about an hour.
As Clay Shirky said, "So forget about blogs and bloggers and blogging and focus on this -- the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast."
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