Seems the only thing worse than the new Olympic logo design is the PR dribble used to explain why they spent £400,000 on it. Incredible. Now, of course, everyone is lining up to beat Wolff Olins about their collective head for designing what can only be referred to as a logo Chernobyl. Well, let me be the first to come to their defence: Hats off for being able to sell this sorry excuse for a logo for £400,000! (ahem… that’s $843,360.10 CDN at the time of this writing)
Damn impressive, that.