Just got this letter from Cision - formerly Bowdens Media Monitoring Limited. I get media monitoring services for a few of my clients through them. For the most part, they do a pretty good job BTW.
"A letter from our CEO" - Okay. Thanks for that. I guess this should be loosely translated into "Listen to this guy, he's important. We say so."
"Dear Valued Client" - Yeah, I'm feeling exceptionally valued with that intro.
"Our new name, Cision, reinforces the distinct but related strength of our worldwide organization. It projects our position as a global leader and our commitment to serving clients seamlessly." - Ummm, what? The new name does what, exactly? Sure it does.
Maybe there was a market for this type of communication at some point. Maybe. But not now.