Another bit of a project I have on the go is a business called Cook. Without getting into too much detail, we have developed a methodology and supporting processes that facilitate human connection around the joint preparation and consumption of food. It’s worth noting that, at $3K per evening, this initiative is wildly under-priced. Within my work in Cook, and with the help of a partner in the initiative (Tracy), we’ve identified the 3 broad elements to tackling organizational transformation. In order… connectedness, community, change.
In terms of connectedness, the basic premise is that organizations cannot and will not move forward until the people inside it connect as human beings. Seems simple enough I suppose, but I continue to be surprised at the number of people who just don’t get this.
Community essentially references how these individuals come together in community around a shared purpose and understanding of where they are going together and what passions they share for the work.
Once connectedness and community have been established, only then can change really begin to take root in a way that is internally driven and sustainable over the long haul.
Naturally, all of this can seem somewhat airy-fairy I must admit. Don’t let your own biases get in the way of progress. Getting something done for the sake of getting something done isn’t sustainable. It doesn’t work. Your organization needs wise action rooted in the collective wisdom of those who make it tick.
As we explore community further, it isn’t difficult to see the linkage to brand. When your brand is at its most authentic, it serves to house your organization as a community. Organizational change, and brand, are intimately interconnected.